The 1994 festival at Strathclyde Country Park in the first event hosted 18,000 people. Balado, Kinrosson the previous year, 85,000 music fans partied.

This view of the world famous, more than 200 artists across 11 stages from July 8 through 10 and big band's most consistent and innovative DJ will claim.

George Kyle, head of sponsorship at Tennent’s Lager, said: “T in the Park’s development and success is incredible.

“The festival has grown to become not only one of the best in the UK but also a leading music event worldwide. We’re sure our founder Hugh Tennent would have fully approved, and would certainly have enjoyed a pint of his fabulous brew while watching the main stage action.”

A new ad, which aired this week with Hugh sees "music for the people, lager and a state-of-the-art sound system" a party platform of "genius" idea inventory.

The campaign is set to showcase the lager’s role as a founding partner of T in the Park.

Tennent’s marketing manager Jane Cannon, said: “Last year we introduced Hugh Tennent to the nation in what was the 125th anniversary year of Tennent’s Lager.

“The real Hugh Tennent was an entrepreneur, innovator and true visionary and our humorous take on the birth of the brand struck a chord with audiences.

“Now in 2011 we again put the spotlight on his creative vision.

“Given his pioneering spirit and bold outlook on life, we are sure he would have been proud of the festival.”

T In The Park headline Arctic Monkeys, Coldplay, Foo Fighters, The Strokes, Beyonce, Pulp, The Script, Plan B, Slash, Jessie J and Tinie Tempah.